Latrobe City Council is committed to supporting businesses and industry to start up, grow and prosper. Council is also committed to attracting and developing new industries in the municipality. By focusing on diversification, Latrobe City can take advantage of new industry opportunities, rather than rely on the traditional.

Latrobe City has a history of innovation and a strong work ethic, particularly around power production, paper and pulp manufacturing, food processing and higher education. A key competitive strength, that is recognised nationally, is the quality of the engineering expertise that exists in ‘the valley’.

This history and strength of engineering is a key focus of industry attraction and development. Recognised as one of Victoria’s four major regional centres, Latrobe City is home to over 5,000 businesses and 75,000 residents.

With a Gross Regional Product (GRP) of approximately $5.6 billion and annual business turnover estimated at $12 billion, Latrobe City makes a significant contribution to the Victorian economy and is home to a diverse mix of industry.

Latrobe City is proud to be one of the founding category sponsors of the Gippsland Business Awards, recognising excellence throughout Gippsland’s business community.