TM&H Mitre 10 wins top honour at Federation Business Awards

TM&H Mitre 10 wins top honour at Federation Business Awards

October 8, 2021

Moe’s TM&H Mitre 10 has won the top honour at the annual Federation University Gippsland Business Awards after being named Gippsland Business of the Year at a virtual awards ceremony on Friday night.

Awards Chair, Graeme Sennett, congratulated the business owners, James Hitchens and Laura Town who he said took out the award from a strong field of contenders.

The awards were held virtually for the first time with 51 businesses from throughout Gippsland joining the event which also named winners in 11 industry and specialist categories as well as the new Business Agility Award.
Mr Sennett congratulated all entrants who he said showcased the great resilience and innovation displayed by Gippsland businesses.

“With the biggest number of entries for some time, the depth and diversity of this year’s entries demonstrates the dedication and commitment of our business people, who have overcome a whole new range of challenges through determination and hard work,” he said. “I want to thank all our sponsors, especially Federation University, who make it possible for us to acknowledge and pay tribute to the region’s business sector.”

Operating for more than 30 years, TM&H Mitre 10 has continually evolved in response to both changing customer needs and developments within the hardware sector, while also demonstrating its generosity as a staunch supporter of the community.

O’Connors Transport from Morwell joined an impressive list of Gippsland businesses to be inducted into the GBA Hall of Fame.

Each GBA finalist is assessed and independently rated by five different judges across 10 judging criteria.

The category winners came from across the region and are listed below, together with a precis of judges’ comments:

Accommodation – Mansi on Raymond, Sale
Through the development of a strategy in social media marketing, print, OTA distribution and website channels, Mansi on Raymond has taken the next leap into a highly competitive market. It now competes and succeeds in this market segment, both locally and intrastate.

Beauty and Personal Care – Amity Alice, Warragul
Amity Alice Skin and Laser Clinic in Warragul dedicated a significant period of downtime during COVID-19 restrictions in 2020 to re-investment in the business. Amity redesigned and developed an e-commerce website and launched DIY facial kits. A new marketing plan was a strong platform to ensure clients were not forgotten.

Business and Professional Services – FGM Consultants, Warragul
FGM Consultants was established in 1996 to provide a specialist Training and Consultancy service to the Meat and Food Processing Industry. It has now developed a LMS system that incorporates video footage, PowerPoint presentations, audio recordings and interactive questions and answers to improve user experience and interaction.

Food & Wine Producers – Burra Brewing Co, Korumburra
Korumburra based Burra Brewing implemented a well-considered, thoughtful and practical strategy to beat COVID-19 restrictions. Its focus was identifying a profitable market segment and adhering to it.

Health and Well Being – Olivia’s Place, Warragul
Accreditation has been a major achievement for Olivia’s Place in the past 12 months. Its programs, including client management, relationship management, fundraising campaigns, donation drives and all related outcomes and impacts, are managed through cloud-based program Salesforce.

Hospitality – The Cape Kitchen, Newhaven
The Cape Kitchen at Newhaven, Phillip Island, defines its market segments, identifying new opportunities such as introducing innovative experiences during COVID-19 lockdown. It is currently establishing a hot springs/wellness centre development.

Manufacturing / Export – Elite Pack, Drouin
Long established Drouin family business, Elite Pack, is a fast-growing innovative business that has expanded year on year since its inception over 25 years ago. It has developed innovative solutions to meet ever changing customer needs in a niche market.

Mechanical Trades and Construction – Gippsland Land Services (GLS), Moe
Gippsland Land Services is a specialist in vegetation management, residential, commercial and industrial site maintenance and landscaping works. Located in Moe, the family business has serviced customers in Gippsland and Melbourne’s eastern suburbs for more than 30 years.

New Business – Regional Migration Australia, Traralgon
A decision to move the business to a remote working model was hastened by the COVID-19 pandemic. Business partners transitioned to work from home-based offices, consequently moving to a paperless system. A cloud-based app was adopted to manage all business processes.

Retail – TM&H Mitre 10, Moe
This 30-year business in Moe has continually pivoted to respond to changing customer needs and developments within the hardware sector. TM&H Mitre 10 also has a generous reputation as a staunch supporter of many community events.

Tourism Activities and Attractions – Wyncity Morwell, Morwell
Wyncity has transformed the Morwell business, offering tenpin bowling, arcade games, bumper cars, laser tag, mini golf, a café and a birthday party venue. It prides itself on creating memories by bringing families and communities together.

Business Agility Award – Big Bears Donuts, Lakes Entrance
Based in Lakes Entrance and now earning well deserved plaudits from a wide geographical community, the COVID-19 lockdowns saw Big Bears Donuts take their donuts to customers through deliveries. The business built a loyal customer base, ensuring repeat business when restrictions lifted.

Attached is a full list of winners and finalists.

For further information refer to the Federation University Gippsland Business Awards website at

Finalist photographs with trophies and certificates will be taken over the coming week and distributed once available.

For additional media comment please contact GBA Chair, Graeme Sennett 0417 509 149

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